Top 10 Brands of the world
Top 10 Brands of the world … from beverages to Technology and car
1 Coca-Cola
$67,000 million
2005 Rank/Value 1 / $67,525 million
-1% change from 2005
Based in U.S.
Flagging appetite for soda has cut demand for Coke, but the beverage giant has a raft of new products in the pipeline that could reverse its recent slide
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2 Microsoft
$56,926 million
2005 Rank/Value 2 / $59,941 million
-5% change from 2005
Based in U.S.
Threats from Google and Apple haven’t yet offset the power of its Windows and Office monopolies.
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3 IBM
$56,201 million
2005 Rank/Value 3 / $53,376 million
5% change from 2005
Based in U.S.
Having off-loaded its low-profit PC business to Lenovo, IBM is marketing on the strategic level to corporate leaders.
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4 GE
$48,907 million
2005 Rank/Value 4 / $46,996 million
4% change from 2005
Based in U.S.
The brand Edison built has extended its reach from ovens to credit cards, and the “Ecomagination” push is making GE look like a protector of the planet.
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5 Intel
$32,319 million
2005 Rank/Value 5 / $35,588 million
-9% change from 2005
Based in U.S.
Profits and market share weren’t the only things slammed by rival AMD. Intel’s brand value tumbled 9%, as it loss business from high-profile customers.
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6 Nokia
$30,131 million
2005 Rank/Value 6 / $26,452 million
14% change from 2005
Based in Finland
Fashionable designs and low-cost models for the developing world enabled the mobile phone maker to regain ground against competitors.
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7 Toyota
$27,941 million
2005 Rank/Value 9 / $24,837 million
12% change from 2005
Based in Japan
Toyota is closing in on GM to become the world’s biggest automaker. A slated 10% increase in U.S. sales this year will help even more.
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8 Disney
$27,848 million
2005 Rank/Value 7 / $26,441 million
5% change from 2005
Based in U.S.
New CEO Robert Iger expanded the brand by buying animation hit-maker Pixar and beefing up digital distribution of TV shows through the Internet and
iPods.
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9 McDonald’s
$27,501 million
2005 Rank/Value 8 / $26,014 million
6% change from 2005
Based in U.S.
A new healthy-living marketing campaign—and the premium-priced sandwiches and salads that came with it—have led to a fourth year of sales gains.
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10 Mercedes-Benz
$21,795 million
2005 Rank/Value 11 / $20,006 million
9% change from 2005
Based in Germany
The new S-Class sedan and M-Class SUV are helping repair a tarnished quality reputation. High costs and weak margins will take longer to fix.
